For independent web designers

Turn a finished website into a clear monthly care offer.

The Website Care Plan Kit gives you the client-facing words and simple operating pages to offer responsible care after launch—without inventing the system every time.

The moment after launch

A vague care offer turns into vague responsibility.

Clients ask for small changes. Designers want recurring revenue. But without a clear plan, the request channel, included work, and monthly proof all live in scattered messages—or nowhere at all.

This kit gives you a clean answer: what care includes, what it costs, what is separate work, and how a client asks for help.

Inside the kit

The pages that make the care conversation easy to have.

  • A builder for one honest, repeatable care plan
  • A client-facing care-plan page
  • A post-launch email that introduces the offer
  • A monthly care update template
  • A request log and scope-decision guide
  • A renewal, pause, and closeout workflow

Use it on your next launch

Three steps. One bounded offer.

01

Choose the boundary

Set a price, request limit, response window, and work you can actually deliver.

02

Make it yours

Customize the client page and launch email so the offer sounds like your studio.

03

Offer care clearly

Send one direct post-launch message and give the client an easy yes-or-no next step.

A clean boundary

Care is not unlimited support.

The kit helps you separate routine care from a new page, redesign, integration, emergency, specialist review, or third-party cost before the work gets muddy.

The principle

You decide what you can responsibly promise. The kit makes that promise legible.